Ian Landsman is president of UserScape, a newly founded web based software company. Ian has spent his entire professional career building and managing the development of custom web based applications ranging in size from thousands to hundreds of thousands of users. Before founding UserScape Ian worked for Marist College as the Assistant Director of Academic Technology and eLearning, where he managed the technology used to deliver Marist’s elearning programs to thousands of students across the globe. Ian has also worked for Pearson Education as a Product Manager and is a graduate of Marist College.

In addition to creating UserScape, Ian is also the cofounder of HudsonValleySojourner.com a very popular regional web portal currently listing more than 3000 small business websites located in the Hudson Valley.

BLOGGING

There may be no hotter technology right now than blogging. Recent articles in Business Week, Fortune, The Wall St. Journal and the NY Times have brought this new phenomenon to the forefront of many in the business community. So how can blogging help your small local business? Is this something that only geeks can do or people in “technology” No!

Blogging is a great way to interact with your current and prospective customers, make business contacts, and empower your employees. Ian will show you how he’s leveraging blogging in the marketing and development of his company along with examples of other small businesses outside the technology arena who are using blogging to build strong relationships with their customers.

You can find Ian’s blog at: http://www.userscape.com/blog/